A New Name
Sonoran Business Advisors
is now Blackline Financial.
We rebranded. The name is new. The work is the same. If you've worked with us before — or you found us through our old site — you're in the right place.
Then
Rebranded
Now
Why We Changed the Name
Sonoran Business Advisors was the name we started with. It made sense at the time — we were Arizona-based, building something local. But as our team and our work grew, the name stopped reflecting what we actually do.
Blackline Financial is a better fit. In accounting, a "blackline" is the clean, final version — the document that's been reviewed, corrected, and is ready to stand behind. That's exactly what we build for our clients: financial systems that are clean, accurate, and built to last.
The rebrand is about clarity, not change. Same team. Same services. Same standard of work. We just have a name that matches what we've built.
What Changed
Our name and brand identity
Our website address
What Didn't Change
The same team — the same advisors you've worked with are still here
The same services: Fractional CFO, Bookkeeping, Payroll, Tech Stack, and Business Coaching
The same clients, the same relationships, and the same commitment to your business
The same direct, no-BS approach to financial advisory
All existing agreements, engagements, and contacts remain unchanged
Blackline Financial
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